HASHI POSSE:
BUILDING A BRAND AND ONLINE COURSE FOR PEOPLE WITH HASHIMOTO
the challenge
Hashi Posse needed to create a brand from scratch and develop an online course to help people with thyroid disease improve their lives.
OUR SOLUTION
We crafted a comprehensive strategy to bring Hashi Posse to life:
BRAND IDENTITY CREATION:
> Developed a unique visual identity
> Created a logo resembling a heart-shaped thyroid leaf
> Chose a matching font and blue color palette
ONLINE COURSE CONSULTING:
> Structured the learning experience for non-medical audiences
> Suggested engaging content formats: Short video lessons, weekly zoom calls, interactive homework, easy-to-apply real-life content
WEBSITE DESIGN:
> Built a prototype for the online school
> Produced a brand book for consistent use across platforms
THE RESULTS
With this foundation, Hashi Posse is set to make a significant impact in thyroid wellness education, helping individuals improve their quality of life through accessible and engaging content.