VEGAN PRO NYC
BRAND CREATION, PRODUCT EXPANSION, AND LAUNCH STRATEGY
the challenge
Vegan Pro NYC began as a vegan dessert company dedicated to health and sustainability.
We crafted a cohesive brand and digital launch strategy that highlights their expanded wellness line, including herbal teas, to reflect their eco-conscious values.
OUR SOLUTION
We helped Vegan Pro NYC build a strong brand presence, supporting their growth from vegan desserts to herbal teas.
BRAND IDENTITY & VISUAL DESIGN:
We developed a complete brand identity for Vegan Pro NYC that highlights its mission of health and sustainability.
This included:
> A tailored logo, color palette, and typography reflecting Vegan Pro's eco-conscious ethos.
> Eco-friendly packaging designs, using sustainable materials for desserts and herbal teas.
> Brand messaging, storytelling, and value propositions that resonate with Vegan Pro's commitment to health and environmental impact.
> Consistent brand guidelines for seamless implementation across digital and physical touchpoints, ensuring a cohesive brand experience at every interaction.
WEBSITE DESIGN AND DEVELOPMENT:
We built a sleek, user-friendly website for Vegan Pro NYC that embodies simplicity and wellness:
> Crafted a custom, mobile-friendly design aligned with Vegan Pro’s brand, ensuring easy navigation and a seamless shopping experience.
> Integrated e-commerce functionality for a smooth online shopping experience.
> Enhanced organic SEO through targeted keywords, boosting visibility to reach wellness-conscious audiences.
> Included lead generation forms and social media integration for broader engagement, making it easier for customers to connect with Vegan Pro across all digital touchpoints.
> Provided ongoing website security and maintenance to keep the site running smoothly.
SOCIAL MEDIA STRATEGY AND CONTENT CALENDAR:
Our team conducted a comprehensive analysis of Vegan Pro's audience and brand voice.
We developed:
> A robust Instagram strategy that included over 300 content ideas, from photography and videos to educational posts about the benefits of vegan desserts and herbal teas.
> Messaging that highlighted the brand’s health and eco-conscious values, creating an emotional connection with consumers.
PRODUCT PHOTOGRAPHY & CONTENT CREATION:
Our team styled and photographed both the vegan desserts (chocolate balls and mousses) and herbal teas, capturing the essence of each product.
> We used natural, inviting visuals to highlight the ingredients and appeal to the brand’s wellness-focused audience.
> These photos were utilized across Vegan Pro NYC's digital platforms to create a consistent and authentic brand image.
EXECUTION
LAUNCH OF VEGAN DESSERTS: Four types of vegan chocolate balls and three mousses were introduced as the brand's initial product line, available online and in select New York City yoga studios.
EXPANSION INTO HERBAL TEAS: A year later, Vegan Pro expanded its product offerings to include organic herbal teas, complementing the dessert line and solidifying its presence in the health and wellness space.
SUSTAINABLE PACKAGING: We created eco-friendly, plastic-free packaging for both product lines, emphasizing the brand’s commitment to sustainability.
RESULTS
BRAND RECOGNITION: The visual identity and strategic branding positioned Vegan Pro as a trusted BRAND in the vegan and organic treats market.
SUCCESSFUL PRODUCT LAUNCH: Both the desserts and the herbal tea lines saw strong reception, with products available online and in yoga studios around New York City.
INCREASED ENGAGEMENT: The Instagram strategy boosted follower growth and engagement, creating a community interested in health, wellness, and sustainability.